January 26, 2026
We're excited to introduce Website Traffic Analytics — a comprehensive pixel tracking system that gives you full visibility into who's visiting your website and how they engage with your AI agent. Think HubSpot-level tracking, built right into Clarky.
Key features include:
- Lightweight pixel tracking — Automatically tracks page views, sessions, and visitor behavior with zero configuration. Just embed the chat widget and tracking starts immediately.
- Traffic dashboard — Beautiful charts showing page views, unique visitors, and chat engagement over time. Filter by 7, 30, or 60 day periods.
- Visitor profiles — See complete browsing history for each visitor, including every page they viewed, device info, location, and all conversations.
- UTM attribution — Track first-touch and last-touch UTM parameters to understand which marketing campaigns drive traffic and conversions.
- Device and browser breakdown — Understand your audience with analytics on devices, browsers, operating systems, and geographic locations.
- CRM integration — Visitors are automatically linked to CRM contacts when they start a conversation, giving you full context on every lead.
Access your traffic analytics from the new Traffic section in your agent dashboard. Enable or disable tracking from Settings → Analytics.